Check Out Lyrical Lemonade on YouTube

YouTube is an incredible platform to expose personal talent to a potential audience. Lyrical Lemonade is a brand out of Chicago, in which initially, was intended to be an internet blog. The brand has grown in attention and helped ignite careers with music videos for artists. Cole Bennett is the face behind the name and has collaborated with many artists that are commonly recognized today. Cole Bennett has a creative approach with his videos, specifically with his color schemes, props, effects, and settings. I have found countless songs and new artists from watching Lyrical Lemonade’s videos. Cole Bennett does a great job depicting the story of the songs in his visuals.

The brand itself goes in multiple directions. You can purchase an actual can of lyrical lemonade. It’s a YouTube channel, a clothing company, a beverage, a platform etc. What used to be an idea, is now his reality. Cole Bennett’s career continues to flourish with new collaborations such as with the NFL Chicago Bears and NIKE. One thing that I love, about the brand and Cole, is how influential it can be. I’ve watched artists grow in success from before to after working with Lyrical Lemonade. Cole recognizes talent and believes in people. Cole Bennett has changes peoples lives and accomplished dreams that others called crazy/impossible. For more, check out his TED Talk!